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Some of the firms with which we've worked.
Operators
Northport Media has deep experience with national MSOs, specializing in online services and
content. Successful national product launches include email, personal webspace, desktop
security, member services, and online music, sports, and entertainment packages. We can
help you evaluate a new product line, line extension, or entirely new business. You can
immediately boost your strategy/product teams, without hiring a full-time employee.
Northport can also assist in the identification and assessment of partnership opportunites.
Programmers
Long gone are the days of voice/video/data/wireless business silos. New partnerships and
product releases should include cross-platform components where appropriate. Northport
Media has worked with every major programmer seeking to distribute valuable content on the
web. Relationships are key, as many operators are wary of their partners running an "end
around" online. Programmers seeking to understand the MSO perspective can work with
Northport, preferrably prior to the pitch.
Technology Firms
The cable industry can mystify even seasoned technology veterans unaccustomed to the unusual
relationships among operators and programmers. If you're looking for distribution,
especially of online services, Northport can help you understand the industry.
From technology proofs of concept to customer trials, we can help you position for
success. We can answer essential questions such as: How do we attract an MSO for a technical
trial? How do MSOs budget? When do MSOs budget, and why is that important? How do we
address their over-the-top concerns?
Are these challenges familiar? Contact us
to learn more.
Case Study
Northport Media lead strategy discussions with leaders of a global online applications and
hosting company; identified economic opportunities of de-emphasizing consumer services in
favor of targeting small and medium businesses.
Case Study
Northport Media was engaged by a global desktop security provider to evaluate product lines
and business development strategies, and assist with a won/loss analysis. These discussions
enabled this provider to better position its current products and refocus on the primary target
of future products.